Marco VERNASCHI

Biophilia

Vernaschi, italiano radicado na Argentina tem um trabalho que articula a captura direta do real com uma experimentação nas formas de registro, o que acaba por corromper esse realismo numafabulação. O termo que dá nome a essa série, significa literalmente “amor pela vida”, foi usado pelo filósofo e psicanalista alemão Erich Fromm (1900-1980), para descrever a orientação psicológica dos seres de se sentirem atraídos por tudo o que é vivo. Na série Biophilia, o artista se aventura nessa aproximação mas não sem expressar uma acentuada atmosfera de estranhamento.

Buenos Airtes (Argentina)

The term “Biophilia” means literally “love for life or living systems.” It was first used by Erich Fromm to describe the psychological orientation of being attracted to all that is alive. “The Biophilia Hypothesis” was a step beyond; Edward O. Wilson introduced it in 1984, suggesting an instinctive, subconscious bond between human beings and other living systems. Wilson concludes that the deep relationship between humans and nature is rooted in our biology. Human preferences towards natural things, while refined through experience and culture, are hypothetically the product of biological evolution. In other words, our natural love for life helps sustain life itself.

As humankind, we’re globally facing historical moments of radical changes, a transition between the Modern to Post Modern Age, in which most social structures have failed or are on the verge to collapse. We’re living an environmental crisis, a financial crisis but mostly a crisis of the human spirit. The disorientation resulting from this much needed chaos leads us all to rethink and possibly to reshape our lives, in different ways. Nature turns out to be – if not the answer – at least the asylum in which more and more people look for new models of living, or simple inspiration.

The project BIOPHILIA explores the instinctive drive behind this phenomenon, based on direct experience and through a creative process reflecting the principles of the exploration. Observation turning into contemplation is one of the key, as well as the surprise resulting from “heading toward the unknown”. The final artistic production is shaped on the 5 senses; the visuals (photography and video) will be complemented by a series of creative interventions based on taste, smell, and touch resulting into a series of indoor and outdoor installations and framed by a compelling set of sounds and including live performance. Biophilia wants to engage the audience upon a participative perspective, to stimulate an emotional reconnection with the natural worlds.